Brand Combo Project

Combining Two Brands

For this project, I chose V.Smile and Fisher-Price as they have a similar target demographic for their products. V.Smile sold educational video games and consoles while Fisher-Price sold child-development toys. With that in mind, I wanted Gizmo Gadget's logo to show it sells tech toys for kids.

First Round Presentation

After presenting my designs to my peers, the logo designs with the mascot were the strongest. I continued to simplify the design while keeping an interesting silhouette.